Cycling Gets “Chic” for Everyone
"We live in a cities where cycling is still seen as complicated, dangerous, and political. We want to counter that messaging and prove that it is a fun, safe, enjoyable way to experience your city."
Chris Bruntlett is not your typical cyclist. For him, riding a bike is more than just a mode of transport, it is an enjoyable, healthy way of living for his entire family. In fact, he’d rather you not refer to him as a cyclist at all.
"I am no more an avid cyclist than I am an avid walker or avid eater. I am someone who often uses a bicycle, simply because it is the most civilized, efficient, enjoyable, and economical way to get around my city.”
In the summer of 2010, Chris, his wife Melissa and their two young children, decided to sell the family car and move to a multi-modal commute - relying on public transit, walking and a lot of cycling.
Chris and his family
As the Bruntletts began to wholly embrace life on two wheels, they felt the need to normalize the image of cycling in Vancouver. They began to share stories of their experience and raise awareness of local cycling issues by writing articles in the Vancouver bloggosphere. This eventually led to Chris joining forces with David Phu, founder of Vancouver Cycle Chic, a photo blog documenting Vancouver’s stylish people on bikes (the Cycle Chic manifesto is: “Dress for the destination, not the journey”).The website is part of the Cycle Chic Republic — a group of cycling photo blogs around the world that began with Copenhagen Cycle Chic.